Competitive Marketing Strategy in the Chinese Luxury Fashion Market
碩士 === 國立臺灣大學 === 國際企業管理組 === 101 === China, including Hong Kong and Macau, has become the second largest luxury market globally in 2012, overtaking Japan. There are different challenges faced by the luxury brands in China from now, namely the slowing down of the economic situation, the attitude tow...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68992634698537990251 |