| Summary: | 碩士 === 國立臺灣大學 === 資訊管理學研究所 === 101 === Multimedia website and mobile device are more and more popular now, and modern people become more and more busy. At the same time, micro era is also coming. How can we combine these distinguishing features to satisfy the needs of consumers? This research is going to design an Internet Micro TV platform, and to create values through this platform.
First, we are going to analyze the characteristics between traditional TV and Multimedia website and then analyze the scenario and characteristic of application. Then find out the key components of Internet Micro TV. So we can design a system structure to operate this platform. According to the structure, we find out the questions of this industry about how to develop in different periods. Through solving these questions we can provide the advices about the strategy in different periods. They should pay attention to the source of contents and the amount of users in the initial-stage. With the increase of users, they should look for cooperation partner to make the operation of platform more mature. And in long time period they must have complete profit model and business model to keep the value creation cycle operating.
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