| Summary: | 碩士 === 國立臺灣科技大學 === 企業管理系 === 101 === Abstract
Technology always begins with Human. To the need in consumption, this study takes technology as a base to develop the main theme-- self-checkout. The modern urban life is fast and busy, however we waste a lot of time on standing in a line. Therefore, this study proposes a new concept that uses smartphones which everyone got for retailing check out, call it m POS. By using smartphone and wireless barcode reader, customers can check out by themselves.
This study took the smartphone as a basic infrastructure to investigate the willingness of consumer adoption for self-checkout mechanisms. Two experiments were conducted to elicit consumer’s favoritism with respect to one of the two mechanisms: checkout by using the embedded scanner function of smartphone and the other of checkout by using smartphone as a display connecting to a wireless scanner as barcode reader. The data were collected with questionnaire after subjects watched an introduction film of m POS. the data indicated that subjects preferred the wireless barcode reader to the embedded scanner function of smartphone. Managerial implications were drawn according to the experiment results.
Keywords: self-checkout, laboratory experimentation, SSTQUAL
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