A Study of the Relationships among Motivation, Customer Satisfaction and Customer Loyalty – The Case of Running Club of Sport Brand
碩士 === 國立臺灣科技大學 === 科技管理所 === 101 === The purpose of this study is to discuss the replationships among motivation, participation, customer satisfaction and customer loyalty in running club of sport brand. And this study tries to discuss the mediator effect of participation between motivation and cus...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36768305698512329979 |