The Relationship between Customer Emotion and Relationship Quality
博士 === 中國文化大學 === 國際企業管理學系 === 101 === Given that retaining existing customers is economically more advantageous than attracting new customers, building and maintaining longer relationship with customers is a primary goal for most business today. This thesis focuses on verifying the relationship bet...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57775410866727267303 |