The Study of Cause-Related Marketing on Non-Profit Organizations: TV Commercials Analysis

碩士 === 中國文化大學 === 新聞學系 === 101 === Develop rapidly gradually along with the social welfare activity, the marketing of non-profit organization beginning self, and corporate also under the influence of social trend put into social welfare activity, then the influence open the bridge of cooperation. Th...

Full description

Bibliographic Details
Main Authors: Wu, HsinYu, 吳欣諭
Other Authors: Cheng,TzuLeong
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/66270662415380304599