The Study of Cause-Related Marketing on Non-Profit Organizations: TV Commercials Analysis
碩士 === 中國文化大學 === 新聞學系 === 101 === Develop rapidly gradually along with the social welfare activity, the marketing of non-profit organization beginning self, and corporate also under the influence of social trend put into social welfare activity, then the influence open the bridge of cooperation. Th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66270662415380304599 |
| Summary: | 碩士 === 中國文化大學 === 新聞學系 === 101 === Develop rapidly gradually along with the social welfare activity, the marketing of non-profit organization beginning self, and corporate also under the influence of social trend put into social welfare activity, then the influence open the bridge of cooperation. This study collects non-profit organizations advertisings in decade as sample, and to explore non-profit organizations advertisings production advertising point, and cause-related marketing advertisings of present a point.
In this study use the analysis of the contents of nonprofit organizations advertising and cause-related marketing advertisings. The results of its research found:
1. The non-profit organizations advertisings basic participatory demands.
2. The non-profit organizations advertisings mostly take star for endorsement.
3. Cause-related marketing become the main appeals.
4. Cause-related marketing advertisings mostly take star for endorsement.
5. Cause-related marketing advertisings message most of presented to fundraising and institutional information.
6. The non-profit organization advertisement has started increasing gradually since 2007.
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