The Effects of Price Promotion on Purchasing Intention:Impulse Purchasing Consumers Type as Moderators
碩士 === 中國文化大學 === 企業實務管理數位學習碩士在職專班 === 101 === In recent years, many convenience stores have joined the coffee war, competition has become even more intense. The industry attracts consumers with a variety of marketing tactics. In the current market, due to the promotion battle, various convenience s...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/00560649624762082004 |