The Influence of Formats of Mobile Advertising on the Advertising Effectiveness of Smartphones
碩士 === 中國文化大學 === 數位內容管理產業碩士專班 === 101 === Rapid development of information and communication technology makes smartphones and other mobile tools become the new mainstream of communication equipment. The interface, applications and features of smartphones result in various presentation types and adv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38259139272116717253 |