The Influence of Social CRM on product purchase intention – Female apparel industry as an example

碩士 === 實踐大學 === 企業管理學系碩士在職專班 === 101 === There are more than one thousand designs of women clothes promoted every year. Various advertisements of all enterprises aim at attracting customers’ attention. However, customers’ preference and pursuing for various designs of clothes reduce their loyalty fo...

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Bibliographic Details
Main Authors: Liang, Wen Ting, 梁琝莛
Other Authors: Hsieh, Ming Hung
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/s7ysde