Exploring participation of fan page marketing activities by Uses and Gratification Theory
碩士 === 東吳大學 === 企業管理學系 === 101 === Business marketing is gradually changed by Facebook and the communicative approach with consumer. Many businesses provide consumer with internet marketing programs to interact with them through application for Fan page to affect participation of them. As the intens...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71527342122695017399 |