A Study on the Impact of Brand Image to Brand Loyalty- Brand Quality and Online Word-of-mouth as Intermediary Variable

碩士 === 南台科技大學 === 行銷與流通管理系 === 101

Bibliographic Details
Main Authors:	Kuo, Sheng-Nan, 郭勝男
Other Authors:	Ying-Yuh Huang
Format:	Others
Language:	zh-TW
Published:	2013
Online Access:	http://ndltd.ncl.edu.tw/handle/51170552687220546634

id	ndltd-TW-101STUT8691002
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spelling	ndltd-TW-101STUT86910022015-10-13T23:10:33Z http://ndltd.ncl.edu.tw/handle/51170552687220546634 A Study on the Impact of Brand Image to Brand Loyalty- Brand Quality and Online Word-of-mouth as Intermediary Variable 品牌形象對品牌忠誠度之影響—以品牌關係品質及網路口碑為中介變項 Kuo, Sheng-Nan 郭勝男碩士南台科技大學行銷與流通管理系 101 Ying-Yuh Huang 黃盈裕 2013 學位論文 ; thesis 126 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 南台科技大學 === 行銷與流通管理系 === 101
author2	Ying-Yuh Huang
author_facet	Ying-Yuh Huang Kuo, Sheng-Nan 郭勝男
author	Kuo, Sheng-Nan 郭勝男
spellingShingle	Kuo, Sheng-Nan 郭勝男 A Study on the Impact of Brand Image to Brand Loyalty- Brand Quality and Online Word-of-mouth as Intermediary Variable
author_sort	Kuo, Sheng-Nan
title	A Study on the Impact of Brand Image to Brand Loyalty- Brand Quality and Online Word-of-mouth as Intermediary Variable
title_short	A Study on the Impact of Brand Image to Brand Loyalty- Brand Quality and Online Word-of-mouth as Intermediary Variable
title_full	A Study on the Impact of Brand Image to Brand Loyalty- Brand Quality and Online Word-of-mouth as Intermediary Variable
title_fullStr	A Study on the Impact of Brand Image to Brand Loyalty- Brand Quality and Online Word-of-mouth as Intermediary Variable
title_full_unstemmed	A Study on the Impact of Brand Image to Brand Loyalty- Brand Quality and Online Word-of-mouth as Intermediary Variable
title_sort	study on the impact of brand image to brand loyalty- brand quality and online word-of-mouth as intermediary variable
publishDate	2013
url	http://ndltd.ncl.edu.tw/handle/51170552687220546634
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A Study on the Impact of Brand Image to Brand Loyalty- Brand Quality and Online Word-of-mouth as Intermediary Variable

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