The Study of Service Innovation and Brand Image Impact on Customer Satisfaction - A Case Study of IKEA

碩士 === 南台科技大學 === 行銷與流通管理系 === 101 === Due to the elevation of the level of life, it has prompted people to pay more concern to their living surroundings. Specially-designed furniture gets more and more favor, being eager to elevate the living quality, consumers choose home life halls as their favor...

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Bibliographic Details
Main Authors: Chang, Yen-Kai, 張硯凱
Other Authors: I-Chiang Wang
Format: Others
Language:zh-TW
Published: 102
Online Access:http://ndltd.ncl.edu.tw/handle/k6z6k9