A Study on the Consumer Behavior of iPhone Users

碩士 === 南台科技大學 === 應用英語系 === 101 === This thesis exploits the influence of consumer behavior by using iPhone. Questionnaire Survey is applied for this research and is focused on the iPhone users in Taiwan, of which 400 samples are collected. The SPSS 17.0 software package is adopted for descriptive s...

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Bibliographic Details
Main Authors: LI, WEN-CHANG, 李穩長
Other Authors: LIN, YIN-HSING
Format: Others
Language:en_US
Published: 102
Online Access:http://ndltd.ncl.edu.tw/handle/45785488949894214423