Examining brand image and innovation capability on purchase intention─An empirical example of smartphone
碩士 === 亞洲大學 === 國際企業學系碩士班 === 101 === Abstract With the rapid advanced of technology development and continuous innovation of technology product, both software and hardware of technology product penetrate into consumer’s daily life. Among these products, smartphone affects most human life. While th...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41890259611105800540 |