THE EFFECTS OF BRAND IMAGE、AFFINITY AND ETHNOCENTRISM ON CONSUMER PURCHASE INTENTION- JAPANESE CALPIS AS AN EXAMPLE
碩士 === 大同大學 === 事業經營學系(所) === 101 === According to the Taiwan Beverage Association Statistics, hundreds of vendors compete in beverage industry in Taiwan. Uni-President Enterprises Corporation, HeySong Corporation, Taishan, Sunkist, etc. are impressive domestic brands and have been deeply rooted in...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/96629964295084774830 |