THE EFFECTS OF PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER SATISFACTION AND LOYALTY—TAKING AUTO INDUSTRY AS AN EXAMPLE
碩士 === 大同大學 === 事業經營學系(所) === 101 === In the past, the fact that customers tend only pay attention to product quality has changed to focus on both the product quality and service quality. As a corporate, in addition to provide good product quality, it should realize providing good service quality wi...
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| Format: | Others |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06078487920758807801 |