The Business Model Analysis for Facebook Fan Page Marketing

• Main Authors: Jau-Jing Chen, 陳昭璟
• Other Authors: Jan-Min Chen
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/76970770148757885433

碩士 === 育達商業科技大學 === 資訊管理所 === 101 === Social media websites such as Facebook, YouTube, and Twitter have become the most popular destinations on the Internet. Facebook is the largest social networking site in the world. The use of Facebook fan page can not only provide a new channel of communication for user but also be used to promote companies or firms. Many companies began to use fan page as a new marketing tool. They carefully create their own social network for increasing stickiness of customers. To response the trend, thus, Facebook also provide more tools to assist on managing fan page. The subsequent days of helding Facebook Initial Public Offering (IPO), the stock price accidently began to decline. The Phenomenon shows the fact of worrying the weak business model of Facebook for several investors. Finding new and better business model is an important and urgent task for Facebook. In this pear we assume that fan page can create instant benefits for Facebook. Business and marketing practices of the fan page can be relevant to interaction between fans and amount of active users. The study result hope to find a feasible marketing direction and opportunity for Facebook fan page marketing.