The Effects of Inertia, Newness and Demonstration on Innovation Adoption: An E-service Study

碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 101 === The past Innovation Diffusion research mainly focused on how to make the diffusion speedier and how to make the customers be willing to adopt the innovation, but seldom noticed the customer’s true feeling while facing the innovation. The objective of this st...

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Bibliographic Details
Main Authors: Hsiao-Wan Liu, 劉小婉
Other Authors: Chyi Jaw
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/40102435486556158572