The Influence of Dynamic Corporate Identity System on Consumer Brand Equity

碩士 === 元智大學 === 資訊傳播學系 === 101 === This study analyzes and discusses the different types of dynamic corporate identity. References and literature on interactive design aesthetics and consumer brand equity structure are reviewed to develop a survey to measure the impact of the different dynamic corpo...

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Bibliographic Details
Main Authors: Kai-Wen Teng, 鄧凱文
Other Authors: Ming-Chieh Hsu
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/82643691932206818637