Investigation of the Impact of Game Broadcasting on Players' Intention to Play the Game─Signaling Theory and S-O-R Model Perspectives
碩士 === 國立中正大學 === 資訊管理學系暨研究所 === 102 === It is showed that game industry has massive business opportunity, and it will have considerable space to grow in the future. Therefore, how to enhance players' intention to play games is always a quite important issue in game industry. Live streaming p...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/x8f3eq |