Using the UTAUT2 Model to empirically test online bookings by consumers in Taiwan international tourist hotels
博士 === 中華大學 === 科技管理博士學位學程 === 102 === Abstract The purpose of this study is to examine the moderating effects of individual differences--namely gender, age, and experience--in a unified theory of acceptance and use of technology (UTAUT2) model on various constructs, including performance expectancy...
Main Authors: | Huang, Hsiu-Chin, 黃秀卿 |
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Other Authors: | Yi-Hsuan Lai |
Format: | Others |
Language: | zh-TW |
Published: |
2014
|
Online Access: | http://ndltd.ncl.edu.tw/handle/34135298309455322665 |
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