Media exposure effects on enterprise social responsibility.

• Main Authors: HAIAO,HUNG-CHI, 蕭鴻琪
• Other Authors: 李瓊映
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/28123470304934785171

碩士 === 長榮大學 === 經營管理研究所 === 102 === Through analyzing events where enterprises experience different media exposure for receiving social responsibility awards, this research explores if there are impacts on share price and profitability. This research analyses enterprises that have been awarded by the Commonwealth Magazine for being socially responsible between 2010 and 2012. Media exposure is measure by Google search results and frequency of media coverage in the 5 major newspapers. Financial information on share prices and profitability are derived from the Taiwan Economic Journal. Summary of findings indicate where media coverage of the awarded enterprise have not been clearly classified, there have been no visible impacts on share price. Where media coverage of awarded enterprises have been listed as headlines on the front page or in the industry and financial section, share prices have visibly shown to be positively impacted. Results also show that Google searches on information about the awarded enterprises have no obvious impact on share prices.