Relationships among Love Attitudes, Gift Giving and Gift Value

碩士 === 中原大學 === 企業管理研究所 === 102 === Culture of gift giving is very common in Taiwanese society, it is often used to maintain interpersonal relationships and express concerns in a particular festival, such as Valentine's Day, Christmas, anniversaries, holidays and so on. There are variety of val...

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Bibliographic Details
Main Authors: Ching-Yu Chen, 陳勁宇
Other Authors: Chin-Yi Chen
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/gxh88b