The Service Portfolio Strategy of Star Hotels in Taiwan: A Bundling Sales Perspective
碩士 === 中原大學 === 企業管理研究所 === 102 === The purpose of this research is to verify that the Alchian and Allen theorem is an appropriate approach to explore the optimal bundling strategies of Taiwan star hotel service. We found that, the Alchian and Allen Theorem helps to explain different product portfol...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8gpc6p |