TV Relay 2011 CPBL Taiwan Series, Play by Play Man and Commentators Commentary Description of Baseball Content－The ELTA Sport Channel as Example

• Main Authors: Liao, Keng-Wei, 廖耿偉
• Other Authors: Hsu, Chi-Yueh
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/3krc6t

碩士 === 朝陽科技大學 === 休閒事業管理系 === 102 === The present study collected data on ELTA TV sports channel of the 2011 Chinese Professional Baseball League Championship Series broadcast, focusing on the broadcast content by play by play man and commentators.Methodology used for this study includes content analysis and discourse analysis, with a sample of 2824 sentences from five matches in the championship series. After the content and discourse analysis, the properties of the broadcast can be divided into the following 11 categories: narration, explanation, criticism, speculation, comparison, paraphrase, review, analogy, suggestion, conviction, and doubt. Discourse by play by play man and commentators generally involves the individual performance of each player, the performance of a team as a whole, as well as comments on the situation of the match itself; of which, the introduction of each player’s technical skills can be further categorized into: level of movement and performance, level of inner spirit, and execution of match strategy. When play by play man and commentators take different perspectives to narrate a match, strategic language use can bring more variety and diversity to the broadcasted content.It is worth mentioning that the modern television and photographic equipment is becoming more sophisticated and accurate. As broadcasters, “language” is the communication tool for play by play man and commentators. It helps create brand reputation, turn content of each match into stories, create sympathetic responses with the public through the television, satisfy their curiosity and need for entertainment, and rectify the sports culture with positive reviews. The language techniques will be the communication skill play by play man and commentators need to guide the audience to appreciate high quality matches.