The Research on the Relationships among Brand Image, Customer Satisfaction and Loyalty: the Case of Hung Jui Chen Bakery

碩士 === 朝陽科技大學 === 休閒事業管理系 === 102 === The adoption of western-style production methods and improvement in technical standards have created reliable and skillful baking pastry in each region in Taiwan with certain group of loyal consumers. Therefore, it is significant to build an irreplaceable brand...

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Bibliographic Details
Main Authors: Ya-Wen Hung, 洪雅文
Other Authors: Tzong-Shyuan Chen
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/w67y3q

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