THE EFFECTS OF CRS INITIATIVES TOWARD BRAND ATTITUDE, BRAND IMAGE AND PURCHASE INTENTION
碩士 === 逢甲大學 === 國際經營管理碩士學位學程 === 102 === ABSTRACT Over 40 years, the issue of corporate social responsibility (CSR) has received the increasing attention of the world. As a consequent, this topic has been continuously and intensively researched and debated. Nowadays, it is clear that businesses are...
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| Format: | Others |
| Language: | en_US |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07929308748181410816 |