The Influences of Brand Community Cohesiveness on Member’s Participation and Brand Attitude From Multi-level Perspectives.
碩士 === 輔仁大學 === 織品服裝學系碩士班 === 102 === Brand community issues have become increasingly important in recent years. In this study, we proposed in the virtual community, tested a multi-level model integrating macro and micro approaches to brand community cohesiveness. In individual level, we tested the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90591320822874783575 |