A Study on the effectiveness of self-disclosure and placement in Micro-movies commercial
碩士 === 輔仁大學 === 大眾傳播學研究所碩士在職專班 === 102 === In the end of 2010, micro-movie advertisement deliberately put branding message into storyline through story telling expression to evoke emotional resonance and brand recognition among audience, which create alternative way of communication. In 2011, there...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69185637367974462648 |