Study on Consumers Shopping Attributes, Perceived Hedonic, Experiential Marketing and Purchase Intention of Phablet Smartphones
碩士 === 崑山科技大學 === 企業管理研究所 === 102 === People have highly dependence on mobile phones nowadays, due to the progress of technology and Community Communications Software, the demand of big-sized screen consumer electronics products is growing rapidly. Phablet smartphones are the good examples. Under hi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81573296556652588706 |