The Study of Male Customers' Behavioral Intention in Purchasing Skincare Products

碩士 === 高苑科技大學 === 經營管理研究所 === 102 === Men’s skincare has become popularity and leapt in enormous global growth in recent years. The study of behavior intention of purchasing skincare products is very important as increasing numbers of men worldwide are awaken that skin care is essential in their rou...

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Bibliographic Details
Main Authors: Liu-Chen Huang, 黃柳禎
Other Authors: Chin-Lang Lin
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/45563816867499974501