The Research of International Exhibition Planning and Management on the Exhibitor’s Performance

碩士 === 嶺東科技大學 === 國際企業研究所 === 102 === This study aimed to Taiwanese and overseas machine tools manufacturers and agents attend international Exhibition, to affect exhibition planning and management, included pre-planning of exhibition, management during exhibition and follow-up after exhibition, and...

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Bibliographic Details
Main Authors: Yueh-Chao Liao, 廖月照
Other Authors: Chien-Chou Chen
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/23421387597318304243