The Impact of Game Console New Products Launch Fluctuate the Supply Chain Stock Price

碩士 === 銘傳大學 === 財務金融學系碩士在職專班 === 102 === The study aimed to investigate in Sony, Microsoft, and Nintendo gaming manufacture companies. When the companies announced new products release to the public, how will the news effect in the gaming supply chain stock prices? Through the event study theory, th...

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Bibliographic Details
Main Authors: Chao-Huang Chen, 陳朝煌
Other Authors: Yun-Huan Lee
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/33150159435995075124