I Can Do That: The Effects of Narrative Self-Referencing Advertising on Employee''s Imitation Intention
碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 102 === This research investigate the effects of narrative and self-referencing tactics on service employees’ intentions to imitate ideal employee behaviors portrayed advertisings. By focusing on the role of advertising tactics, this research shed new insights on the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92788457712002494008 |