A Study on the Impact of Product Attributes and Market Segmentation of Lunch Boxes on Consumer Preference
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 102 === For the eating out market, lunch boxes have been one of the most convenient and popular way of getting cooked food for working class due to limited time of lunch break and their convenience. By examining product attributes and market segmentations o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76058299265738725599 |