The Correlation Study of Interface Complexity and User Trust in On-line Shopping

碩士 === 國立成功大學 === 工業設計學系 === 102 === Perceived visual aesthetics of a web site positively affects a user's credibility assessment of the site and less visual complex web page is associated with more favorable attitudes toward the page. Here we further investigate whether the visual complexity o...

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Bibliographic Details
Main Authors: Kai-TiTseng, 曾凱緹
Other Authors: Yuan-Chi Tseng
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/nqhha4