Consumer’s Attitude toward Hotel’s Social Media Marketing
碩士 === 國立成功大學 === 企業管理學系 === 102 === Consumers today, no longer go through the same decision processes as consumers do a decade ago. Social media, a new term that sprung up after the invention of Web 2.0, has given a face lift to how consumers search for information these days. It has become where c...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25994679186694269449 |