A Study of Hotel Facebook Impact on Performance : Evidence from Taiwan International Tourist Hotel
碩士 === 國立暨南國際大學 === 經濟學系 === 102 === This research attempts to explore two different types of Taiwanese international tourist hotel’s Facebook. This paper investigates the influence of Facebook establishment, number of domestic tourism, foreign tourism, and Facebook variables (likes, comments, and f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7e78ty |