The Effect of Gender Difference in mood-regulatory after Self-gifting-A Prospect Theory Perspective
碩士 === 國立交通大學 === 經營管理研究所 === 102 === Gift-giving is an essential component of interpersonal interaction. Instead of giving gifts to others, buying a gift to oneself is also a part of gift-giving culture. Recently, in consequence of single population increasing, self-gifting is more and more common...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64314996443569081640 |