Persuasive Design in e-Commerce

博士 === 國立交通大學 === 應用藝術研究所 === 102 === Persuasion is a form of communication that pervades our society. It not only guides our personal behavior, but also serves to establish, modify, and maintain our social system. The study of persuasion has a long history. The theories of persuasion are derived...

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Bibliographic Details
Main Author: 朱希亮
Other Authors: Deng, Yi-Shin
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/99612150598838904725