High-End Projectors New Project Development Management–A Case Study of M company

• Main Authors: Herbert Hsieh, 謝欣樺
• Other Authors: 何應欽
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/ftzyg2

碩士 === 國立中央大學 === 工業管理研究所在職專班 === 102 === Currently the video industry, the increasing popularity of large-size TV era, action to improve the convenience of display devices, think about how the conventional leadership under a competitive market, seek out the blue ocean leadership opportunities, market segmentation approach, to a high technical threshold of direction research and development, applied to large conference room, high lumens education in developing countries and emerging market demand for cinema, high-end projection system, currently in China, India, ASEAN and other regional areas and outdoor cinema projector market continues to grow . Project management skills through case company to achieve higher-order functions satisfy the customer demand projected date successfully market and make use of financial management methods projector case company departments to maintain profitable basis, so that businesses, manufacturing, materials, research and development related units can collaborate reach sector performance. So we generated the conclusions and suggestions were as below: A.Integration of the various stages of the development process of new project phase in, for the process to reduce the risks associated with lack of material and build a modular platform design concept in the future competitiveness of the industry's continued leadership derivative project. B.Establishment of financial management indicators, strengthen business sales mix to achieve the profit target by producing sector management methods, combined with the procurement strategy and project management to improve efficiency so that sustainable business models.