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• Main Authors: Hou-chen Kung, 龔厚禎
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/q2mdes

碩士 === 國立中央大學 === 高階主管企管碩士班 === 102 === Products of down is a kind of mixtures consisting of down and feather in different grades. The relative products such as jackets, coats and duvets are more popular currently, also accepted by people more and more. The production recipes of down all depend on the practical experiences of management staffs in the factory, design capability and quality management are accordingly. Regarding China market, a lot of localized brand names created, thousands of OEM/ODM setup in the past 10 years. The businesses of China domestic sales or OEM got huge challenges and competitions to each down companies. Profit also reduced yearly. Company K is an expert OEM/ODM factory to global famous brands companies but China market. The research is illustrated by company K to study the development of his down industry and domestic sales in China. Also analysis the stratagems and results in different periods that Company K executed. Accordingly, this research tries to suggest Company K the new stratagems for further development solutions at China domestic sales and OEM/ODM businesses.