Service Quality, Sales Promotion and Corporate Image on Customers’ Purchase Intentions Take Chia-Yi Gas Stations for Example

碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 102 ===   After domestic oil market liberalization, the operation competition of the gas station has been intensed day by day and the oil monopoly aspect of Chinese Petroleum Corporation (CPC) already officially walked into the history. However, this change has also...

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Bibliographic Details
Main Authors: Ching-Tu Ku, 顧清塗
Other Authors: Wei-Shang Fan
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/t3aabs