The Effects of User Identity, Brand Image and Product Image on Purchasing Preference – A Case Study of Digital Single-Lens Reflex Camera

碩士 === 國立屏東大學 === 國際貿易學系碩士班 === 102 === With the common practice of mobile phone photography, the function of photography is not only original creating and recording, but also social activity. Contracting with photography is easier and easier, and the functions of Digital Single-Lens Reflex camera (...

Full description

Bibliographic Details
Main Authors: Han, Jia-Cheng, 韓嘉城
Other Authors: Liou, Zih-Nian
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/tq9xja