The testing and comparison of the slap strength for badminton rackets with Taiwan self-owned brand
碩士 === 國立屏東科技大學 === 工業管理系所 === 102 === Currently, about 200 million people in Taiwan take badminton as fitness and leisure activity. In terms of competition, the trend is to develop a faster, more comprehensive, more offensive, and more variable tactic. In order to increase the speed of the ball, mo...
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ndltd-TW-102NPUS50410122015-10-14T00:24:01Z http://ndltd.ncl.edu.tw/handle/94682086985808561881 The testing and comparison of the slap strength for badminton rackets with Taiwan self-owned brand 國內自創品牌羽球拍之擊球強度測試與比較分析 Shu Yin Yang 楊書茵 碩士 國立屏東科技大學 工業管理系所 102 Currently, about 200 million people in Taiwan take badminton as fitness and leisure activity. In terms of competition, the trend is to develop a faster, more comprehensive, more offensive, and more variable tactic. In order to increase the speed of the ball, more and more badminton manufacturers have implanted new technology into the design and manufacturing process of the rackets, apart from improving training methods. Domestically, there have been several companies producing badminton rackets. Despite fair quality and the patents, domestic manufacturers cannot stand the competition against foreign companies due to the limited R&;D energy and budget. For a recently established brand facing so many competitors, how to build and deliver the corporate image, and furthermore marketing the brand has become a major challenge. This research together with the case manufacturer, have chosen rackets from Japanese brand Y which has the highest market share, and others from the case company-brand C. In a combination of different pounds and slap shot line frequency, we respectively test the slapping strength from the nine regions on the rackets. Then we use experimental design and analysis to compare the slapping strength and the sweet spot between these two brands. Customers can choose the suitable badminton rackets accordingly. Wu, Ji-Cheng 吳繼澄 2014 學位論文 ; thesis 67 zh-TW |
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NDLTD |
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zh-TW |
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Others
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NDLTD |
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碩士 === 國立屏東科技大學 === 工業管理系所 === 102 === Currently, about 200 million people in Taiwan take badminton as fitness and leisure activity. In terms of competition, the trend is to develop a faster, more comprehensive, more offensive, and more variable tactic. In order to increase the speed of the ball, more and more badminton manufacturers have implanted new technology into the design and manufacturing process of the rackets, apart from improving training methods. Domestically, there have been several companies producing badminton rackets. Despite fair quality and the patents, domestic manufacturers cannot stand the competition against foreign companies due to the limited R&;D energy and budget. For a recently established brand facing so many competitors, how to build and deliver the corporate image, and furthermore marketing the brand has become a major challenge. This research together with the case manufacturer, have chosen rackets from Japanese brand Y which has the highest market share, and others from the case company-brand C. In a combination of different pounds and slap shot line frequency, we respectively test the slapping strength from the nine regions on the rackets. Then we use experimental design and analysis to compare the slapping strength and the sweet spot between these two brands. Customers can choose the suitable badminton rackets accordingly.
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author2 |
Wu, Ji-Cheng |
author_facet |
Wu, Ji-Cheng Shu Yin Yang 楊書茵 |
author |
Shu Yin Yang 楊書茵 |
spellingShingle |
Shu Yin Yang 楊書茵 The testing and comparison of the slap strength for badminton rackets with Taiwan self-owned brand |
author_sort |
Shu Yin Yang |
title |
The testing and comparison of the slap strength for badminton rackets with Taiwan self-owned brand |
title_short |
The testing and comparison of the slap strength for badminton rackets with Taiwan self-owned brand |
title_full |
The testing and comparison of the slap strength for badminton rackets with Taiwan self-owned brand |
title_fullStr |
The testing and comparison of the slap strength for badminton rackets with Taiwan self-owned brand |
title_full_unstemmed |
The testing and comparison of the slap strength for badminton rackets with Taiwan self-owned brand |
title_sort |
testing and comparison of the slap strength for badminton rackets with taiwan self-owned brand |
publishDate |
2014 |
url |
http://ndltd.ncl.edu.tw/handle/94682086985808561881 |
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