An Analysis for Firms Profiting Ability in Business Ecosystem: A Case Study of iPhone Suppliers

• Main Authors: Chien-Yu Wu, 吳建佑
• Other Authors: Jen-Tsung Huang
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/t5b24x

碩士 === 國立中山大學 === 企業管理學系研究所 === 102 === Since iPhone was presented in 2007, people have been willing to purchase a smartphone. The consumers not only concern about the hardware but the software inside. The demands of mobile appliances start to increase rapidly because of smartphone. Mobile users download appliances to their phones. Businesses can connect with consumers easily with it and understand what they want. Due to the potential prospects, more mobile vendors enter this market to occupy market share. The result is some win and some lose. This situation also can be found in suppliers. In thesis, we find the iPhone value is distributed with an unequal way. Apple acquires the most part of the profit. The suppliers get different profit according to their product. Apple uses business ecosystem to maintain the manufacture of iPhone. As an integrated player in ecosystem, Apple plays an important role in leading the ecosystem. The ecosystem influences the market structure of suppliers. The firm’s conducts are followed with the market structure. Then, the profit is made by the conduct. Usually, the firms which pay attention on intelligent property right have good financial return. The individual should increase add-value to move to high profit position. Also, the firms’ performance will change by crossing two ecosystems. The complement is emphasized in this thesis. At the end, we give some suggestions to SMEs in Taiwan in order to help them to create add-value and attain higher performance than before.