Babyface Effects in Product Design? Influences of Green Appeals and Babyface Schema in Automobile Market
碩士 === 國立中山大學 === 企業管理學系研究所 === 102 === Product design is one of the most important issues marketers concern. When facing a unfamiliar product, consumers can be easily influenced by the product appearance. The present study uses anthropomorphism to explore the babyface effects in product design. To...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88928241426840937590 |