Comments does matter – Exploring the motivation of eWOM Comments in mobile software store
碩士 === 國立中山大學 === 傳播管理研究所 === 102 === The mobile device boom in recent years brings more attentions to the App store and electronic word of mouth (eWOM). Using mobile phone to browse information and download Apps has become the modern consumers’ habit. However, there''re millions o...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ydmpm7 |