Corporate image and advertising strategy for Taiwan’s financial firms：The case of Cathay Financial Holdings
碩士 === 國立清華大學 === 科技管理研究所 === 102
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vjzfde |